Drive Growth with Referral Programs and Social Competitions
Word of mouth is one of the most powerful marketing concepts you can master. In a recent study, Nielsen research determined that 84% of...
Conduct Effective Exit Interviews for Lost Customers
“I love it when my customers stop doing business with me” – said no-one ever. So what can you do when a customer decides to take their...
How this Entrepreneur Built a 100 Million Dollar Business by the Age of 17.
Most 10-to-12-year olds aren't thinking about starting a business. But in Zack's case, he had no choice in the matter. Getting...
How to Win in Shark Tank
In Shark Tank’s seven seasons (the eighth begins September 23), a total of 253 teams scored deals and 242 did not. What made the...
How to Repel the Wrong Customers for your Business or Product.
Most businesses focus on converting prospects into customers. But it’s just as important to determine who is not a good fit for your...
Ask the Dumb Questions? Learn and Grow Faster.
My days as a rookie reporter were full of panic. I was interviewing people who worked in complex places -- city government, local...
Are Influencers worth your money?
If your company sells anything at all to the public, you’ve heard about Instagram influencers -- the hottest topic in advertising since,...
How to Create a Facebook ad that Sells
Advertising on Facebook is a must for any marketer. First of all, it’s a goldmine when it comes to users. As of June 2017, the channel...
Proven ways to get more traffic to your website
What is the most effective channel for small businesses? It’s not social media. It’s not advertising. It’s a website. So says this 2017...
